At Prosperity Sites we believe there are three types of companies doing business on the internet. Those playing the game, those watching the game and those that don’t even know the game’s being played.
Prosperity Sites has offered indexing and optimization services for years now. Why? It is necessary for any website to get indexed online. We do however make it our policy not place so much emphasis on optimization in our partnership programs with clients. This way we do not confuse or mislead our customers in seeing value in our fees only based on the ranking of their website. After doing some surveys we have found that many customers still often find themselves intimidated by this Search engine ranking phenomenon even after explanation. This is understandable as it takes years to become proficient in the ways of the internet and just as you do most times it is in a constant state of flux and change. Prosperity Sites has overcome that consumer confidence gap with this new innovative program. Because just about everyone understands what it means to be placed at the top of page one.
Key findings in this research, jointly conducted by Yahoo Search Marketing, Greenberg Brand Strategy, Compete Inc. and Hall & Partners in 2009, revealed: People experiencing life events share certain common characteristics, including a desire for trusted information sources, heavy reliance on research prior to making decisions, and increased time spent on research during their life event.
86% of new parents-to-be said they use the Internet to search about information on pregnancy, as compared to books (68%), friends/family (53%) and magazines (37%).
54% of new parents said search simplified their lives more so than magazines (17%) or TV (10%).
81% of college students rate search as their best source of information, followed by friends and family (64%), newspaper (36%) and TV (24%). |